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From iconic locations, local pubs and restaurants, and exquisite musicals...

Discover a world of local gems and enjoy regal experiences at the heart of London.

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Local highlights

Where to go? Things to do? We've curated the best the city has to offer you.

Museum hopping

Brace yourself for a journey into European culture, right in the heart of the United Kingdom. With over 170 museums such as the Natural History Museum and British Museum, London is home to some of the greatest cultural and historical artifacts of western civilization.

High dynamic range HDR The British Museum in London, England, UK

Spectacular Broadway

The theatre scene in London stands among some of the best in the world. From musicals to classic plays and comedies, there’s something for every hot-blooded thespian in London's West End.

An asian woman watching a west end show with blurred crowds of seated people in background

Spot iconic landmarks

As the most visited city in Europe, it is no wonder that London is at the top of the list for many travellers. From Westminster Abbey to Big Ben, London houses some of the most iconic landmarks in the world.

London at twilight. London eye, County Hall, Westminster Bridge, Big Ben and Houses of Parliament

EPL in action

Indulge your inner soccer fan and get up close to your favourite soccer team at Old Trafford Stadium, or attend a match at Wembley Stadium. With some of the most popular soccer teams such as Arsenal and Chelsea, London stands as a holy ground for many soccer fans.

Blurred background of football players playing and soccer fans in match day on beautiful green field with sport light at the stadium

Shop in the city

Wherever you’re looking for high fashion or unique souvenirs to bring home, London is definitely the place to be. From Camden Market to Oxford Street, satisfy the shopaholic in you with the ultimate retail experience right in London.